Ice Cream for Breakfast Day at Jeni’s

On February 7, Jeni’s celebrates Ice Cream for Breakfast Day, the cult-favorite holiday encouraging guests to arrive in pajamas and start the day sweet. Shops open at 9 AM, featuring the debut of a reimagined House Coffee flavor made with direct trade Verve Coffee, the return of Maple Soaked Pancakes, special breakfast-inspired ice cream pairings, in-shop surprises for kids, and a chance to win free ice cream and coffee for a year by signing up on the Jeni’s app. This nationwide tradition dates back to the 1960s and is a fun, family-friendly morning event.